A Message From Our Founder
"I always have wanted to create an accessories brand, especially one with a message of a certain
kind of beauty. But what kind of beauty do I want our accessories to bring? Once an idea hit me all
of a sudden when I was walking in the woods, What's more beautiful than nature beauty?
Yes, raw beauty is the message we want our products to convey. Rough gravel, random embryonic
shapes, raw textures. We know that the beauty of nature is irregular, without the "perfection" of
deliberate carving, but that sense of reality is what makes it so impressive. God's creation of
humans is also imperfect.
We want the people who wear our hair accessories to accept themselves as themselves. Our biggest
goal is to bring people more confidence with our products.
Say "no" to appearance anxiety. Your true self is the most beautiful. We realize that more and more
people are suffering from appearance anxiety. We believe everyone is imperfect at some point, and
beautiful accessories are not exclusively made for perfect appearance, but every ordinary, average
person. And we want everyone to genuinely accept and like themselves as the way they are, so we
gathered a group of people to appear on camera wearing our products and genuinely talk about their
understanding of perfection and imperfection."